Privacy Policy

We value your ("User," "You," or "Your") privacy and recognize the sensitivity of your personal information. We are committed to protecting your personal information and using it only as appropriate to provide you with the best possible service, products, and opportunities, as described in this Privacy Policy.
This Privacy Policy explains the online information practices of HEN AI Co., Ltd (collectively, “Company,” “HEN AI Co., Ltd,” “we,” “us,” or “our”) which hosts the mobile application Pet Moodie (collectively, the “Application”). We think it is important to explain what information We collect, what We do with it and to describe the rights you will have with respect to your personal data processed by us. HEN AI Co., Ltd strictly complies with the applicable data protection laws and regulations. HEN AI Co., Ltd is the data controller for any relevant local legislation.
Please note that when using the Application, this Privacy Policy should be read in conjunction with our Terms of Use. By accessing the Application, you acknowledge that the Privacy Policy and the Terms of Use govern your use of the Application.
Privacy and personal data protection principles vary from one country to another. When you access or visit a third party website or application, you are subject to the privacy policy of that website or application. Please read the third party’s privacy policy to determine the privacy practices that apply to information or data maintained by the website or application.

Ⅰ. What Information We Collect and How It Is Used

We may collect and hold personal information related to you that is necessary for the purpose of conducting our business, including (without limitation) to deliver products, services or information, improve our services to offer better experience, and to fulfill our regulatory obligations. We will tell you when we ask for your personal information whether it is a statutory or contractual requirement to give us the information and the consequences of not providing the information.
To undertake above goals, we may collect the following personal information related to our users:

1. User Information Collection

We collect personal information and other information about users of Pet Moodie, such as:
- Personal Data: This includes your pet's name, birth date, breed, and gender, as well as specific details of your pet's daily consumption of food and water, and details of their urine and feces.
- Test Results: Generated from data about your pet.
- IP Address: Browser type and your operating system.
- Website Visit Information: Pages referred to and exit pages on the website, along with the dates and times of visits.
- Consent Records: Any consents you may have given, including the date and time, manner of consent, and any relevant information (for example, the subject matter of the consent).
- Advertising ID: A unique, user-resettable identifier for advertising associated with a device (e.g., iOS uses an Advertising Identifier (or “IDFA”), Android uses Google Advertising ID).
- Location Data: And other information about the device used to access the website or app and interact with it.
- Publicly Posted Information: Information you publicly post or publicly display on the website or via the app.
- Unique Identifiers: Assigned to your account and/or your Pet Moodie instance, based on any of the types of information above.
Additionally, we collect other types of information from you or other sources, which we refer to in this policy as “Other Information,” which may include but is not limited to:
- Usage Information: About your use of the services, such as usage data and statistics, which may be aggregated.
- GeoIP Data: Non-precise information about the approximate physical location (e.g., at city or postal code level) of your computer or device, derived from the IP address of such computer or device.
- Device Identification (ID): A unique number associated with a smartphone or similar handheld device, but different from a hardware serial number.
- Internet Protocol (IP) Address: A unique numerical string automatically assigned to your device whenever you access the Internet.
- Online Data: Collected through the use of cookies, eTags, Javascript, pixel tags, device ID tracking, anonymous identifiers, and other technologies, including information collected through such methods and technologies: (i) on services, content, and advertisements you access, interact with, and engage in on third-party websites, applications, platforms, and other media channels (“Channels”), and (ii) your interactions with emails, including the content and advertisements therein.
- Device Type: Settings and software used.
- Local Shared Objects: Such as Flash cookies, and local storage, such as HTML5.
- Mobile Analytics: To understand the functionality of our mobile applications and software on your phone.
- Combination of Personal Information and Other Information: In some cases, under applicable law, some of this Other Information may constitute Personal Information. Personal Information, together with Other Information, are collectively referred to as “User Information”.

Camera Permission

- Purpose: To record pet videos using the camera permission for analyzing their behavior and emotions.
- Data Handling: The recorded videos may be uploaded to our servers for advanced analysis to provide more accurate results. We employ encryption and security measures to protect the uploaded data and ensure that it is used solely for analysis purposes.

Photo Library Permission

- Purpose: Allows users to select videos from their photo library for analysis.
- Data Handling: Selected videos may be uploaded to our servers for analysis. We ensure that only user-selected videos are processed, and data transmission and storage are secured with strict safety measures.

Microphone Permission

- Purpose: To record pet sounds using the microphone to assist in behavior analysis.
- Data Handling: The recordings may be uploaded to our servers for comprehensive analysis. The audio data is not stored long-term after processing, and secure measures are taken to protect data privacy during upload.

Privacy Protection Measures:

- All uploaded data is protected through encryption technology to prevent unauthorized access.
- We strictly limit the number of internal staff who can access this data and have trained them rigorously in privacy protection.
- Users can manage or revoke permissions at any time and can request the deletion of their data.
- We commit to not selling or sharing the collected data with any third parties.

Ⅱ. How Information Is Used

Purpose	Legal Basis
To personalize your visits to the Application and to assist you while you use the Application	We have a legitimate interest to respond to your requests and inquiries for ongoing business administration
To provide support and to respond to your requests and enquiries	We have a legitimate interest in providing and improving the Application
To deliver the Application’s services
To improve the Application by helping us understand who uses the Application and how it is being used
To share data with our service providers, such as those that host data for us, including Amazon Web Services	We have a legitimate interest in using vendors to provide business services
To share data with our affiliates	We have a legitimate interest in improving our services
To market our products and services as well as enable third parties to provide advertisements to you via the Application	We have a legitimate interest in promoting our products and services and generating advertising revenue, and give you choices about whether or not to use our advertising supported free application option
To send emails and push notifications to existing customers/users for own similar goods and services provided that customers/users have been properly informed beforehand and can cancel such messages/notifications at any time.	We have a legitimate interest in sending emails and push notifications to existing customers/users for own similar goods and services.
To respond to law enforcement organization, or other government officials where we have a legal obligation, including complying with legal demands and complying with production and court orders. We will notify user of the information request or submission as, and if, allowed.	We have a legitimate interest in complying with applicable legal or regulatory obligations
The day to day running and management of the business including to monitor, maintain and improve the processes, information and data, technology and communications solutions and services we use; protect our legal rights and interests; and share such personal information with third parties that acquire or are interested in acquiring all or part of our assets or shares, or that succeeds us in carrying on our business;	We have a legitimate interest to manage our business including to maintain ongoing operations and to improve and strengthen our operations

Right to Object - Please note that you have a right to object to processing of your personal information where that processing is carried out for our legitimate interest.

Ⅲ. Information That Is Not Covered by This Privacy Policy

We may allow you to communicate with other users of the Application and post information using message boards and other similar features available through the Application. NONE of the information that you provide using these features is protected by this Privacy Policy. You should consult the privacy practices of these third parties before sharing your information with third parties.

Ⅳ. Data Retention

We retain your personal information for as long as it is necessary and relevant for our business. The criteria used to determine the retention periods include: (i) how long the personal information is needed to provide the services and operate the business; (ii) the type of personal information collected; and (iii) whether we are subject to a legal, contractual or similar obligation to retain the personal information (e.g., mandatory data retention laws, government orders to preserve data relevant to an investigation, or data that must be retained for the purposes of litigation or disputes).

Ⅴ. Data Rights

You have the right (subject to certain limitations) to: (i) request access to personal information we hold about you; (ii) the correction of your personal information when incorrect, out of date or incomplete; (iii) request that we delete your personal information; (iv) opt-out of any marketing communications that we may send to you and to object to us using / holding your personal information if we have no legitimate reason to do so; and (iii) the portability of personal information i.e., ask for a copy of your personal information to be provided to you, or a third party, in a digital format. Where we are relying on your consent to handle your personal information, you have the right to withdraw your consent to this use at any time. We do not sell personal information to third parties for their own business/commercial uses.
All such requests should be made using the contact details set out below. Please note that if you request that your personal information be deleted, you may no longer be able to access or use certain parts of the Application. We will respond to your request in writing, or orally if requested, as soon as practicable and in any event not more than within one month after receipt of your request. In exceptional cases, we may extend this period by two months and we will tell you why. We may request proof of identification to verify your request. For more details in relation to your rights, including how to exercise them, please contact us using the contact details below.
You also have the right to lodge a complaint about the handling of your personal information with an EU data protection authority or other relevant regulator.
California residents may request certain information about our disclosure of personal data during the prior calendar year to third parties for their direct marketing purposes. We do not share your personal data with third parties or corporate affiliates for their direct marketing purposes.

Ⅵ. Security

We maintain security standards and procedures designed to prevent unauthorized access to your data by anyone, including our staff. We use commercially reasonable means such as (but not limited to) data encryption, firewalls and server authentication to protect the security of your personal information. The Company and our staff and any third parties hired to provide support services will be required to observe our privacy standards and to allow us to audit them for compliance. However, no information security defenses are impenetrable, and we cannot guarantee the security of our applications, servers or databases, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet.

Ⅶ. International Audience

The Application is hosted in the United States. Therefore, personal information collected from you, including via the Application, will be transferred to the United States. Such transfer may not provide a similar level of protection to that provided by countries in foreign jurisdictions. As discussed above, we have a legitimate interest in utilizing service providers in the United States to provide you with the services.
Please do not use the Application if you do not agree to the transfer and processing of your personal information in the United States or if it is illegal to do so in your home country.

Ⅷ. Children’s Privacy

We do not knowingly collect personal information from children under the age of 16, and in the event that we learn that a child under the age of 16 has provided information on the Application, we will delete that information as soon as possible.

Ⅸ. Changes

This Privacy Policy sets out our current policies and demonstrates our commitment to your privacy. We may change the content or services found on the Application at any time, and consequently our Privacy Policy may change at any time in the future and will be updated from time to time. Whenever we make changes to this Privacy Policy that are important for you to know about, we will post the updated Privacy Policy at this link.

Ⅹ. Your Queries

If you have any queries regarding privacy issues or if you wish to exercise your data rights as described above, email us or visit any of our branches for more information. To ensure that we carry out your instructions accurately, to help us continually improve our service and in the interests of security, we may monitor and/or record your telephone calls with us.
Our contact information:

HEN AI Co., Ltd

Contact email: support@petmoodie.com